In 2015, the Millennial generation population will surpass the Baby Boom generation as the largest living generation in the US (per the US Census Bureau). The Millennials are between 18 and 34 years old in 2015. The Millennial population is projected to reach it’s highest in 2036.
Many of the Millennials are immigrants or children of immigrants who arrived in the US starting in the 1940s. (Whitehouse.gov report Oct 2014 on Millennials). As a result, the Millennials are an extremely diverse generation. In addition Millennials are very tech savvy, and value community, family and creativity in their work.
How can Fairs attract Millennials and their families?