Blog
Millennials To Surpass Baby Boomer Population In 2015
In 2015, the Millennial generation population will surpass the Baby Boom generation as the largest living generation in the US (per the US Census Bureau). The Millennials are between 18 and 34 years old in 2015. The Millennial population is projected to reach it’s...
Creating Eye Catching Signage
While visiting the Ventura County Fair, I saw this eye catching use of rope lights to create a sign. Very creative!
STEM/STEAM At Your Fair
Want to attract new customers to your Fair? Every Fair can showcase STEM/STEAM (Science Technology Engineering Arts Math) programming and activities. Look at what you currently offer and identify ways to pull out the STEAM elements. Many of these activities that are...
Creating A Branded Photo Op At Your Fair
It's important to provide photo ops for your fairgoers - throughout the fairgrounds. Make sure to brand the photo op someway. Either use your logo, hashtag (#ABCFair) or use your current Fair theme. Whatever you use, make sure it's sized in relation to the "frame" so...
SWOT Analysis Can Provide a Roadmap for the Future of Your Fair
SWOT, which stands for Strengths, Weaknesses, Opportunities and Threats, is an analytical framework that can help your company face its greatest challenges and find its most promising new markets. (en.wikipedia.org). Start with your Management Team, compile the...
New Skill Every Fair CEO Needs
Resource Development is the new skill every Fair CEO should have. Many Fairs, especially those with ties to Government, have created their own non-profit as a way to raise funds for building repair, infrastructure upgrades and vehicle replacement. Does your Fair have...
Fairs Need To Change and Evolve
The Fair Industry continues to evolve and change. Nothing will doom a Fair to oblivion faster than “doing the same thing” each and every year. Today’s fairgoers are more sophisticated, more demanding for quality entertainment and more selective in where they spend...
#1 Best Seller – Wildly Successful Fair Book reaches #1 Best Seller Status in US and the World!
The book How to Plan, Pay For and Put On A Wildly Successful Fair achieved #1 sales in multiple categories and multiple countries. Thank you to everyone who purchased it!
Wildly Successful Fair Book Available For Purchase
The book "How To Plan, Pay For and Put On A Wildly Successful Fair" is now available at Amazon. Purchase here: http://amzn.to/1HbcpYG. This book is a compiliation of interviews with 10 Fair Industry Experts. From Fair CEO's to entertainment, marketing and finances....
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