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How to Plan, Pay for and Put on a Wildly Successful Fair

 

Without Losing Your Mind, Your Family or Your Friends!

Connecting With our Competitive Exhibitors During Shelter At Home Scenarios

We are in very uncharted and challenging times. Many of our fairgoers and competitive entry exhibitors have been mandated by their local government and/or health department to stay home. Some County/State Fairs, Livestock Shows and Rodeos have been cancelled for the year. Others are in limbo while their year round events have been significantly reduced for the next few weeks.  For those who are moving forward with their Fair Planning activities, our team has identified a way to keep our message about the fair in front of everyone via social media. For those who know me and/or know our Fair and our Fair Team, I can share that TB (if you...

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Pandemic Preparation for Your Organization or Business

The Covid 19 Coronavirus has officially been declared a pandemic by the World Health Organization. With that declaration countries around the world are mobilizing to secure their borders, contain the virus, protect their people and prepare for the worst case scenario.  Fairgrounds and other event facilities are being told to cancel all events for 3-8 weeks - depending on the State. Some Fair’s have already been cancelled by their cities - Houston Livestock Show, Miami Dade Youth Fair, Colorado River Fair are recent examples.  The Centers for Disease Control has created this great checklist for preparing and dealing with a pandemic...

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Final Update On Creating New Events To Increase Attendance

Final Update On Creating New Events To Increase Attendance

It’s now 90 days after our Fair! I wasn’t able to post before we opened - so many new things going on and I just lost track of time! So here is the final update from our cultural events we created. We had a great Fair! I’ll start out with that. The weather cooperated with most days at 80 degrees and one or two days in the 90 degree level. For those who produce outdoor events you know that weather is the key to success! You can have the best programming, entertainment, and advertising …. And if your event is outdoors and it’s 100 degrees …well, there goes attendance! Fortunately, we had great weather! During the past 90 days since Fair...

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Update on Creating New Events to Increase Attendance

Part 3 Creating Events To Increase Attendance We are 2 months away from opening day. Where have the days gone????? We have finalized the entertainment for the hispanic event, and we continue to work on the Asian Pacific American and the Indian American events. We are challenged working with media from these two cultural groups. It’s definitely not the same as working with Univision! We had one radio station lined up for our Indian American event and they even provided some potential entertainers. I thought “great! We are close to finalizing our entertainment and food for this one”! And then when we reached out to one of the groups the radio...

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Three Steps Every New Fair Manager Needs To Do

So, you’ve been hired to be a Fair CEO! What does that mean exactly? Were you hired to “change things”, “bring agriculture back to the Fair”, “make the Fair more community focused”, or my all time favorite, “make the Fair better”? Do you really know what that means? The bottom line is that everyone who works at any fair wants to do all of the above! So, how do you do that with limited staff, budget, or community support? Sound familiar? Well, you’re not alone. Unfortunately, there is no “Fair Manual” telling us how to create and produce the “best Fair ever”. Fairs may claim to be the “biggest”, the “best”, the “largest”. So how do you...

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Meeting with Media Partners for Fair Advertising and Promotion Planning

Part 2 - Creating Events for Increasing Fair Attendance One of the Fair's most valuable partners is the media who will help you spread the message about your fair, entertainment, contests, and everything else going on during the Fair. Regardless of the number of media partners in your market, they provide news and current events to their subscribers/listeners/viewers and you want to make sure your Fair is part of their regular reporting schedule. Our team meets with our media partners about 5 months before the Fair. We discuss new events and activities. We identify ways for their on-air personalities to promote the Fair. We also share what...

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Using Technology for Tracking Projects

Using Technology for Tracking Projects

I LOVE technology! From personal use to professional use .... there are so many options ... how do decide which one to use? First figure out what you need to track and who needs access to that information? If you have any team members that work off-site - you need a cloud based program. I highly suggest you look to cloud based options - any natural disaster can wipe out locally stored files, unless you have a cloud based backup system. And in today's world, cloud based files are so inexpensive. I rely on 3 programs - all of which are free for the minimum amount of services, or for a slight fee you can use all of their services. They each...

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Creating Events For Increasing Fair Attendance

Creating Events For Increasing Fair Attendance

How do you increase attendance? Attract new patrons correct? And to attract new patrons, fair management needs to do some research and make some decisions. First, what demographic are you trying to reach? How do you determine which group to focus on?  We have found this information in our survey. By doing a survey at your fair to learn about the current attendees and identifying patterns. If you aren't collecting demographic information annually or at least every other year you have no data to make good decisions. Your survey must include age (or a range), gender, zip code and ethnicity at a minimum.  We recently discovered a...

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Emergency Planning Resources and Tips

Are you and your team ready to face an emergency evacuation of your Fairgrounds during Fair? And what if something happened during a non-Fairtime event? Have you reviewed your emergency evacuation plan lately? Is it fairtime specific or can it also be used at any time? Do you conduct "emergency scenarios" on a regular basis as a training exercise for your team? Do you know what your emergency plan is? If you have had staff changes, is your emergency/evacuation plan up to date? Do your Board of Directors know what their role is if an emergency was to occur on your fairgrounds? Who is authorized to speak to media during an event?...

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Learn why every Fair and every Fair CEO should be actively participating in industry trade organizations and the benefits those organizations can provide to any Fair.

My upcoming book is a compilation of conversations with 10 Fair Industry professionals. From Fair CEO’s to entertainers, you will gain insight into what works and what doesn’t work. These candid conversations include discussions about entertainment, layout, finances, marketing, and more.

Enjoy these conversations! And start some of your own in your organization!

Learn More about Judy Carrico, Author >>

Ready to be Successful?