The Fair Industry continues to evolve and change. Nothing will doom a Fair to oblivion faster than “doing the same thing” each and every year. Today’s fairgoers are more sophisticated, more demanding for quality entertainment and more selective in where they spend their discretionary money. Those Fairs who continue doing business as they did 5, 10 and even 15 years ago, will find their attendance, and revenues, declining. The successful Fairs are those that dare to “change it up”.
Consider changing your Fair each year in some way. Maybe you choose 5%, 10% or even 20% to change. Whatever that amount is, carry the change through all departments if possible. From Parking and Admissions to Entertainment and Exhibits. Making small changes annually will enable you and your team to try new programs and projects, gain feedback and make improvements for the next year.
Fair Partners must also continue to evolve and change. From food vendors to the carnival, keeping your “product” fresh and new is challenging, however, many are finding ways to do just that, and, as a result, continue to grow their businesses.
