SWOT, which stands for Strengths, Weaknesses, Opportunities and Threats, is an analytical framework that can help your company face its greatest challenges and find its most promising new markets. (en.wikipedia.org).
Start with your Management Team, compile the information and share with your employees. Encourage the Fair Team to also conduct SWOT Analysis in their areas. You can use this process to guide your organization in all areas including budgeting, booking entertainment, making decisions, etc.
